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In this episode, Andrew Brockenbush and John Fritzsching dive into the world of digital billboards and why they are an essential part of modern marketing strategies. They discuss the flexibility, visibility, and cost-efficiency that make digital billboards a powerful tool for businesses looking to elevate their brand awareness. They also explore how dynamic content, real-time updates, and targeted ads can help companies engage with audiences more effectively. Learn how to make the most out of digital billboards and why they might be more affordable than you think.
Key Points:
[0:22] - Why Digital Billboards Matter
The hosts introduce digital billboards as an overlooked marketing asset that can dramatically increase brand visibility.
[1:32] - Flexibility in Real-Time Updates
Unlike traditional billboards, digital versions allow for real-time content updates. Perfect for changing promotions and targeted messaging.
[2:27] - Dynamic and Customizable Ads
Digital billboards let businesses tailor ads to factors like time of day, weather, and even specific events happening nearby.
[3:08] - Unmatched Visibility
Placed in high-traffic areas, digital billboards’ vibrant colors and animations capture attention more effectively than static billboards.
[5:14] - Cost Efficiency Through Shared Space
Digital billboards can be more affordable as businesses share the advertising space, reducing long-term costs while keeping visibility high.
[9:27] - Better ROI with Digital Billboards
Combining flexibility, visibility, and targeted reach, digital billboards offer superior ROI compared to traditional options.
Quotable Moments:
[1:07] "Digital billboards are like the social media of out-of-home advertising—dynamic, adaptable, and attention-grabbing." - Andrew Brockenbush
[2:50] "Imagine promoting hot coffee on a cold, rainy morning or switching to iced coffee during a heat wave. That kind of customization makes your campaign relevant." - John Fritzsching
[9:58] "It's Google ads in the real world. Digital billboards are a game-changer." - Andrew Brockenbush
Links Mentioned:
If you're looking to boost your marketing efforts, consider adding digital billboards to your strategy. Their flexibility, cost efficiency, and ability to target specific audiences make them a powerful tool for business growth. Reach out to Beefy Marketing to learn more about how digital billboards can take your brand to the next level.
