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In this episode of Business Growth Hacks, hosts Andrew Brockenbush and John Fritzsching dive into the powerful statistic that 68% of people interact with brands on social media. They explore how social platforms like Instagram, Facebook, and X (formerly Twitter) are not just tools for promotion but vital spaces for building trust, loyalty, and ultimately driving sales. Learn actionable strategies to engage your audience, build stronger connections, and turn engagement into long-term customers.
Key Points:
[0:00] – Introduction
Andrew and John kick off the episode by introducing a crucial stat: 68% of people use social media to interact with brands. If your business isn’t actively engaging online, you’re missing out.
[1:10] – Social Media: A Must-Have, Not a Bonus
They highlight how social media has become a non-negotiable part of brand strategy. It's a tool for real-time feedback, customer service, and creating a two-way dialogue with your audience.
[2:34] – Engagement Builds Trust and Loyalty
The hosts discuss how interacting with customers on social media—whether it’s through comments, likes, or reposts—builds trust and converts casual followers into loyal advocates.
[4:19] – Turning Engagement Into Sales
Engagement leads to trust, and trust leads to sales. They explore the direct link between social media interaction and customer conversions, focusing on Instagram and Facebook's built-in shopping features.
[6:37] – How to Boost Social Media Engagement
Andrew and John share practical tips for boosting engagement, including consistent posting, encouraging interaction through polls and giveaways, and using user-generated content to increase visibility.
Quotable Moments:
[0:48] – “If seven out of ten people want to interact with your brand online, social media isn’t just a nice-to-have—it’s a must-have.” – Andrew
[3:19] – “That small moment of interaction creates a connection. It sounds simple, but it turns a casual follower into a brand advocate.” – John
[7:24] – “The more real you seem, the more people will want to interact with you.” – Andrew
Links Mentioned:
Social media is no longer just a tool for marketing—it's a platform for real-time customer engagement that builds trust and drives sales. With 68% of people interacting with brands online, it’s time to take your social media strategy seriously. Start posting consistently, interact with your followers, and watch your business grow! Don’t forget to subscribe to Business Growth Hacks to never miss an episode!
