Blog

Jan. 4, 2023

Business is a Conversation, Not a Transaction

In today's fast-paced business world, the nature of interactions between businesses and customers is ever evolving. What was once a straightforward transaction—a simple exchange of goods or services for money—has now become much more com…

View more
Jan. 2, 2023

Understanding Brand Reputation: A Cornerstone of Business Success

Brand reputation is the perception that customers, clients, and the public hold about a company, shaped by their experiences, interactions, and impressions. It encompasses the brand's values, mission, and the quality of its products or services. A s…

View more
Dec. 27, 2022

Steps to Take When Pivoting Your Business

A business pivot refers to a significant change in the direction or strategy of a business. This can involve shifting the focus of the business to a new target market, changing the product or service offering, or adopting a new business mode…

View more