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In this episode of the Business Growth Hacks podcast, hosts Andrew Brockenbush and John dive into a powerful framework shared by Ryan Deiss for transforming cold audiences into loyal customers. They walk through key steps to identify customer pain points, develop high-impact content, leverage YouTube ads, and re-engage leads effectively. These strategies are designed to help business owners maximize their marketing impact and drive consistent growth. Tune in for actionable insights that can take your customer conversion to new heights.
Key Points:
- [0:31] Introduction to Ryan Deiss's Framework
- Overview of a step-by-step guide for creating buyers from scratch, addressing issues like low conversions and lead generation.
- [1:18] Identifying Customer Pain Points
- Start with at least 30 customer pain points to align your messaging with customer needs. They recommend using a targeted ChatGPT prompt for this.
- [2:28] Crafting Pillar Content
- Create a central, high-value content piece (like a guide or webinar) that addresses multiple problems. This becomes a "binge-worthy" resource for potential customers.
- [4:28] Using YouTube Ads to Build Engagement
- How YouTube's in-feed discovery ads help reach audiences actively searching for solutions, creating a content "binge factory."
- [5:20] The “Ready Now Hand-Raiser” Re-engagement Strategy
- Reconnect with existing leads through a straightforward email to determine who’s ready to make a purchase.
Quotable Moments:
- [1:45] “When you fully understand the problems your audience faces, you can position your product as the solution they’ve been looking for.” – Andrew Brockenbush
- [4:09] “Think of pillar content as the piece that every potential customer should see before they ever work with you.” – John
- [5:02] “Sometimes all it takes is giving your leads an opportunity to act.” – Andrew Brockenbush
Links Mentioned:
This episode is packed with practical, step-by-step advice from Ryan Deiss’s framework that every small business can benefit from. Start by identifying customer pain points, then develop high-value content and smartly use ads to grow engagement. If you found these tips helpful please, share this episode with a friend.
