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In this episode, the hosts discuss essential activities for entrepreneurs to invest their time in, focusing on the power of video, learning, and action in driving business growth. They also explore the impact of social media strategies, including contests, email marketing, and engaging with audiences.
Key Points:
Video as a Multi-Tool:
Video content plays a crucial role across various marketing channels, including websites, social media, and ads. It's a versatile tool for storytelling and engaging with audiences.
Balancing Learning and Doing:
While learning new skills is important, taking action and implementing ideas are equally vital. The hosts emphasize the value of turning ideas into tangible results.
Social Media Strategies:
Utilizing platforms like Gleam for contests and giveaways can boost engagement and follower growth. Building email lists through valuable content and responding to audience interactions are key strategies for social media success.
Customer Engagement:
Engaging with customers on social media goes beyond marketing; it's about building relationships and loyalty. Personalized responses and genuine interactions can make a significant impact.
Quotable Moments:
"People discount email lists, which will we'll do a whole episode about, how I think we should because email addresses are still one of the most valuable items you can get from your customers."
"Someone who doesn't feel valued isn't going to be loyal to your brand or your company no matter what.”
Links Mentioned:
