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In this episode of the Business Growth Hacks podcast, the hosts welcome David Kaminski from CollaboratePros.com to discuss effective strategies for improving business visibility and growth through online content and geo-tagging techniques. Kaminski shares valuable insights on how to leverage photos, videos, and strategic content to enhance Google rankings and drive business success.
Key Points:
Importance of Photos and Videos:
- Google prioritizes business listings with frequent photo updates.
- Businesses should add geotagged images to their Google Business Profiles.
Geo-Tagging Strategy:
- Upload photos from various service areas to increase visibility in local searches.
- Geotagging helps Google identify active business locations, boosting local search rankings.
Driving Directions Hack:
- Encourage field technicians to search for driving directions back to the office from different job sites.
- This activity signals to Google that the business is active in multiple locations, improving its map ranking.
Content Creation and Link Building:
- Consistent and strategic content creation is crucial for SEO.
- Internal linking from homepage to specific service-related blog posts can significantly enhance page rankings.
- Collaborate with other businesses for cross-linking to build authority.
Quotable Moments:
"Google loves photos and videos. Upload geotagged images to stay ahead of your competition." - David Kaminski
"If you're consistent and do content the right way, you're going to make a difference." - David Kaminski
Links Mentioned:
