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Your brand is more than just your logo or messaging; your brand is your reputation. Joining us today to talk about rebranding your reputation is branding expert Bobby “G” Gillespie. Bobby G is the Founder and Principal of Propr, the agency built on a green work ethic to help B2B brands scale, and to empower clients to ultimately succeed without them. In this episode, Bobby generously shares his branding philosophies on reputation, brand clarification, pivoting, trendsetting, and more. He breaks down the non-negotiable aspects of a brand, how to bridge the leadership void, and why it’s essential to maintain brand equity. Tune in to discover the best time to consider rebranding, and how a simplicity mindset will serve you and your reputation!
Key Points From This Episode:
Tweetables:
“Brand is more than just a clever logo and a great font.” — @abrockenbush [0:13:34]
“Your logo, your website, your messaging, that’s all expression of your brand. What your brand is, is your reputation [and] your reputation defines you.” — @ThatBobbyG [0:14:09]
“Your reputation is all the things that contribute to people’s emotional connection with you.” — @ThatBobbyG [0:14:42]
“You never stop evaluating and assessing your brand.” — @ThatBobbyG [0:18:23]
“There’s only one aspect of your brand that should be non-negotiable and that’s your values and purpose.” — @ThatBobbyG [0:18:49]
“Creating content that gives value to your customers shows your point of view and perspective … Do that so you attract the right people and repel the wrong ones.” — @ThatBobbyG [0:29:57]
“Being consistent with everything is really how you maintain the right amount of brand equity, so you’re managing your customer’s expectation before they’re even a customer.” — @ThatBobbyG [0:32:36]
Links Mentioned in Today’s Episode:
