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In today's episode, we have the privilege of chatting with Michael Levin, a New York Times bestselling author who has been involved in over 1,000 books as a writer, ghostwriter, editor, or consultant. Michael shares his incredible journey in the world of ghostwriting, offering invaluable insights into thought leadership and the creative process behind writing for different voices and audiences. Whether you're an aspiring author or a business leader looking to establish yourself as a thought leader, this episode is packed with wisdom and practical advice. He also shares his approach to guiding clients towards the most successful outcomes and the essential questions to ask when choosing a ghostwriter. Plus, Michael drops a game-changing business growth hack that could significantly boost your revenue.
Key Points:
[0:21] - Introduction to today's sponsor, Wingman, and overview of the episode.
[0:39] - Meet Michael Levin, our esteemed guest, and a brief introduction to his prolific career.
[1:32] - Michael discusses the unique skills required for ghostwriting and how he developed his craft.
[2:51] - The importance of planning a book and understanding the audience's needs.
[3:55] - Michael shares a story about guiding a client towards a more effective book idea.
[5:37] - The significance of challenging clients to ensure their book achieves their goals.
[7:26] - Questions to ask potential ghostwriters to find the right fit for your project.
[9:28] - Insights into the pitfalls of generalist ghostwriters and the importance of specialization.
[9:43] - Michael's business growth hack: Double your fees to reflect your true value.
[10:42] - Closing remarks and where to find more marketing tips and resources.
Links Mentioned:
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