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Join your hosts in this episode of the Business Growth Hacks Podcast as they explore essential strategies for small businesses aiming to achieve significant results from their websites. In a world inundated with content and competition for attention, it is important to plan and set goals to stand out effectively. Listen in as the hosts have an insightful discussion on how to elevate your small business strategies.
Key Points:
Short Attention Spans:
Acknowledging the prevalent short attention spans in today's fast-paced world, coupled with the abundance of content across various platforms.
Content Platforms:
Discussion of the evolution of content platforms from traditional formats to the multitude of options available today, emphasizing the need for a well-thought-out plan.
Importance of Planning:
Emphasize the critical role of planning in content creation, highlighting the distinction between spontaneous shots and planned, purposeful footage.
Creativity with Structure:
Encourage creative expression while adhering to a structured plan, allowing for unexpected yet valuable moments to emerge during content creation.
Website Design - Above the Fold:
Introduce the concept of "above the fold" in website design, stressing its significance as the first impression visitors get, impacting bounce rates and overall SEO.
Hero Section Statement:
Advocate for a bold and clear statement in the hero section or above the fold area of a website, ensuring visitors quickly understand the purpose and offerings.
The Grunt Test:
Discuss the "grunt test" as a user-friendly approach, posing three crucial questions: What do you offer? How will it make my life better? What do I need to do to buy? Craft a concise and compelling message to pass this test effectively.
Quotable Moments:
"I think just people today in general are short on time. Their attention span is a lot shorter.” - Andrew @ 00:21
“What is the grunt test? It is three things. It is what is it that you offer? How will you make my life better? And what do I need to do to buy?” - Andrew @ 04:41
