In this episode, we have special guest and a brand tracking expert, Dominic Artzrouni. He shares a beginner's guide to brand tracking for small business owners. The conversation covers topics such as the monetization strategy for brand placements, the impact of social media on brand tracking, challenges in the industry, and the ethics of dynamic insertion in advertising. They also discuss the use of generative fill tools in Photoshop and the importance of leveraging tracking and competitive insights in marketing strategies. Don't miss out on Dominic's valuable insights, a business growth hack, and the sharing of contact information.
KEY POINTS:
The podcast episode is sponsored by Wingman, an all-in-one marketing and sales automation software.
Dominic is going to share a beginner's guide to brand tracking for small business owners.
Dominic mentions different genres of music but settles on Eminem's "Lose Yourself."
Dominic talks about his background and how he got started in brand tracking.
Monetization strategy for tracking brand placements in movies and TV shows.
Dominic discusses the importance of brand data and how brands can make money from product placements.
The impact of social media on brand tracking and the evolving nature of consumption.
They touch upon the challenges faced in the brand tracking industry, such as dynamic insertion of ads.
There is a trend in the podcast agency world where ads are replaced after the initial six months with other brands, which reduces authenticity.
Personal endorsements in ads may not be completely authentic, but they are approved by the speaker.
The use of generative fill tools in Photoshop and how it can easily manipulate images by completing or removing elements.
Ethics issues regarding the ability to change virtual elements in photos or videos.
Leveraging tracking and competitive insights in marketing and branding strategies is highlighted.
How businesses can use data insights to determine the impact of their advertising efforts and justify increasing their investment.
The unique conversation about marketing and the role of data analysis.
The impact of AI on the speaker's industry is discussed, with an emphasis on the human-centric approach to obtaining comprehensive data.
LINKS MENTIONED:
https://www.youtube.com/channel/UCKtaOz8e1gMzUxs3WKjcQpw
