In this episode, John interviews Kate Bradley Chernis, the CEO of Lately AI, about how artificial intelligence can help businesses revolutionize their social media marketing strategies. Kate discusses the challenges businesses face with content creation and how Lately AI can help automate the process by turning content into a variety of social media posts. She also shares tips on how to write content that triggers nostalgia, memory, and emotion to build trust and create loyal fans.
Key Points:
Lately AI helps businesses automate content creation by using AI to turn audio and video content into a variety of social media posts.
Businesses often struggle with creating enough content to keep their social media channels active and engaging.
Kate explains how Lately AI uses natural language processing to identify the most important parts of audio and video content and turn them into social media posts.
Using nostalgia, memory, and emotion in content can trigger trust and create loyal fans.
Kate's advice for businesses is to focus on building relationships with customers and creating fans, rather than just making sales.
Lately AI has a 98% sales conversion rate and offers a free trial for businesses interested in trying out their services.
Tweetable Moments:
"It's not about the quantity of content, it's about the quality of content." - Kate Bradley
"Write with the intention of triggering nostalgia, memory, and emotion to create loyal fans." - Kate Bradley
"Don't make a sale, make a fan." - Kate Bradley
"Even when we have people who churn, they still recommend us." - Kate Bradley
Links Mentioned:
Lately AI website - https://www.lately.ai/
Kate on Twitter - https://twitter.com/latelyaikate
OMG Event Co - http://www.omgevent.co/
Small Business Origins - https://www.smallbusinessorigin.com/
Beefy Marketing - https://beefymarketing.com/
John Kelley on Instagram - https://www.instagram.com/johnthemarketer
