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In this episode of Business Growth Hacks, Andrew and John break down the common reasons why websites fail to generate leads and how to fix them. They explain the importance of website audits, how slow load times, poor mobile optimization, and unclear calls to action can cripple your conversions, and why a professional website audit is key to turning things around. They also share tips on using free audits to boost site performance and drive more leads for your business.
Key Points:
- [0:00] Introduction
Andrew and John dive into a common frustration: websites that don’t generate leads, despite getting traffic.
- [0:50] Factors That Could Be Hurting Your Website
Issues like poor user experience, slow loading times, and lack of mobile optimization are discussed as key culprits behind low lead generation.
- [1:50] The Importance of a Professional Website Audit
A comprehensive audit identifies and helps fix issues like slow load times, technical problems, and content gaps.
- [2:50] Free Website Audit Tools
The hosts highlight that getting an audit doesn't need to cost anything. They share tips on how to find free tools to improve your website's performance.
- [5:15] Continuous Optimization is Key
Your website needs regular checkups and improvements. They emphasize that optimizing isn't a "set it and forget it" task.
Quotable Moments:
- [0:09] "You can’t fix what you don’t know is broken." - John
- [1:30] "Even the layout of your forms can make or break whether a visitor becomes a lead." - Andrew
- [8:32] "Stop guessing and start growing." - John
Links Mentioned:
Is your website underperforming when it comes to lead generation? Don’t guess what's wrong—get a website audit! Andrew and John remind us that free tools are available to help identify technical and content issues on your site.
